Borgward is an automobile manufacturer originally started by Carl F. W. Borgward. The original company, based in Bremen in Germany, ceased operations in the 1960s. The Borgward group developed four brands of cars and trucks: Borgward, Hansa, Goliath and Lloyd.The marque has given that been revived by Carl Borgward's grand son, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from Chinese investment, and unveiled the corporation's first new car inside over 40 years, the BX7 at the 2015 International Motor Show.The origins of Bremen's most significant auto-business return to 1905 with the institution in nearby Varel in the "Hansa Automobilgesellschaft" and the foundation in Bremen itself regarding "Namag", maker of the Lloyd car. These two businesses merged in 1914 in order to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economy then confronting Germany, the business failed to prosper and from the late 1920s faced individual bankruptcy. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the opportunity greatly to expand this scope of his car business, and he took control than it.
Rear subframe ready for refitting with new boots, bearings, seals
The initial "automobile" Carl Borgward made was the 1924 Blitzkarren (turbo cart), a sort of teeny three-wheeled van with only two hp (1. 5 kW), which was an enormous success already in the market gap it filled. Traders with a small budget ordered for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the representative of Hansa Lloyd AG having had the opportunity to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had by now evolved into the however three wheeler timber presented synthetic leather bodied 5 or 7 hp Goliath Leading. Borgward turned his focus on the other businesses as well as led the development on the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 and in 1939 the name was shortened to Borgward 2000. The 2000 model was followed by the Borgward 2300that stayed in production until 1942.After World War II, in 1946 Carl Borgward used a lot of the brand names from organizations he had acquired in the past to found three individual companies: Borgward, Goliath and Lloyd. This was intended to increase the quality of steel allocated to his business during a period of austerity and rationing. For many purposes the lenders would be run like a single entity, but in a business operated by the man to whom delegation wouldn't come naturally the expansion of legal entities nonetheless added unhelpful layers of complexity with the 1950s and encouraged a broadening on the range which eventually proved financially unsustainable with the sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.Among the top engineers at Borgward from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella begun in 1954. The Isabella would become Borgward's most popular model and remained in production to the life of the corporation. In 1960 the Borgward P100 seemed to be introduced, equipped with pneumatic suspension.Borgward introduced a distinctive line of 1500 cc sports racers within the late 1950s, with the 16-valve engine from these learning to be a successful Formula Two power unit (which has been also used by a few F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such while air suspension and automatic transmission, the company had trouble competing available. While larger companies similar to Opel and VW took advantage of economies of scale and also kept their prices low to gain market share, Borgward's cost structure was even more than necessary for its measurement, as it basically managed as four tiny independent companies and not implemented such basic charge reduction strategies as shared development and parts sharing relating to the company's makes. Borgward suffered quality problems at the same time. The Lloyd Arabella was technically advanced as a water-cooled boxer with top wheel drive, but plagued with problems such as water leakage and gearbox mistakes. Lloyd lost money on the car though it was more expensive as compared to its direct competitors.In 1961, the company was forced into liquidation by credit card companies. Carl Borgward died within July 1963, still insisting the company was technically solvent. This proved to be true within the sense that after the creditors were paid completely, there was still 4. 5 million Marks left from the business.
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Reports of difficulties at Borgward surfaced in an article that appeared within Germany's leading news newspaper, “Der Spiegel” on age 14 December 1960”. The very long, detailed, and in places repeated Spiegel article was highlighted by way of a picture of Borgward, cigar in mouth, on the magazine’s top cover. It was strongly important of Carl Borgward's small business approach, and included many in the arguments later advanced to go into detail or justify the company's demise. The widest range involving cars from any maker in Germany, produced by three until finally recently operationally autonomous firms (Borgward, Goliath and Lloyd) seemed to be supporting a turnover involving only 650 million Grades, placing the overall sales value through the combined Borgward auto corporations only in fifth situation among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation associated with new and modified types featuring adventurous, but under-developed technological inventions ("fast manisch[e] Konstruierwut") presented rise to components which too much did not work, broke down or fell apart, resulting in massive expenses for pre-delivery remediation and/or article delivery warranty work that found their made use of to the company.The December 1960 Spiegel article was not the only serious open criticism targeting Borgward currently: suddenly stridently negative (if more succinct) comments also resulted in in the influential mass-market Bild classifieds and in television stories. Critical media commentaries furthermore appeared concerning large loans to the Borgward Group provided through the local Landesbank.It is apparent which the business was confronting cash-flow difficulties right at the end of 1960. Capital intensive businesses including auto manufacturing use their expensive machines and tools most efficiently as long as they use them constantly from full capacity, but the car market in Europe from the 1950s/60s was more seasons than today, with sales diminishing throughout Winter, then peaking in the first summer months: Borgward’s inventory of unsold cars by the end of 1960 was higher than usual, reflecting ambitious growth strategies, most obviously in respect of north america market[11] The December 1960 Spiegel article speculated that with the 15, 000 Borgward cars ordered from the North American dealers within 1960 (and from the 12, 000 delivered to these individuals) 6, 000 might have to become taken back following a slump in Us demand. (Borgward was not really the only European auto maker hit by way of a North American slump sought after for imported cars through 1960. In the same calendar year two ships carrying Renault Dauphines were turned in mid-Atlantic because the docks in Big apple were overcrowded with unsold Dauphines.
The shell is now in primer, top coat later this month and with luck
By the end of December 1960 Borgward approached your banker for a further just one million Marks of credit rating, the loan to be backed by way of guarantee from the Bremen regional government which initially the Bremen senators opted for provide. However, following the flood of critical press comment the actual senators withdrew their assurance. They now required Carl Borgward to pledge the organization itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported inside a still hostile media, Borgward agreed to the actual senate’s terms on 4 February 1961, thereby averting the bankruptcy on the business.The Bremen Senate in addition insisted on appointing its nominee as chairman from the company’s supervisory board. The man they decided to go with was Johannes Semler which reports generally describe as being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated in to English, does less than full justice for the breadth of Semler’s profession. He had studied law at university and worked initially being a lawyer. The scion of a top Hamburg political family, in 1945 he experienced himself been a founding member of the centre-right CSU gathering, and was a member of the Bundestag between 1950 in addition to 1953. Despite his Hamburg beginning, Semler was by now based in Munich, with a network of contacts from the Bavarian establishment that likely included fellow CSU politician along with the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in the top administrative position in the Bizone. The appointment of Johannes Semler as the representative of the Bremen senators to help chair the Borgward supervisory board would, in retrospect, contribute to the controversy that followed the Borgward individual bankruptcy.
The car was brought down to Matt39;s by fellow Borgward Cabriolet owner
Upon 28 July 1961 Semler, as Chairman of this supervisory board joined the directors with the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided to get a court sanctioned scheme of arrangement enabling the company to continue to trade while at the same time protecting the interests involving creditors. [16] Two months in the future, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November from the Lloyd business. Subsequent “conspiracy theorists” include suggested that Semler, for reasons of his own, never had any intent of allowing the Borgward auto-businesses for you to survive.
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